Is this Public Relations?

On October 30, at 7pm the Foo Fighters followed the lead of the popular band U2 and allowed fans to stream a live concert of their own. The concert was broadcasted live via Facebook straight from the Foo Fighters’ home base in Los Angeles, Studio 606. The bands intention was to create awareness for their Greatest Hits album, which was set to release November 3rd, 2009. In addition to all thirteen of the bands hits it also included two new tracks produced by Butch Vig.

This concert was very important to the band because there have been mixed reviews on the bands new music. There have been remarks from fans that the band has been slowly changing through the years and they aren’t the same “rock” that the fans knew and loved. The concert gave the band a chance to not only play the music for their fans but also communicate and show their fans they still care.

The really cool thing about the concert is that it allowed the band to see live status updates from fans across the world listening to the concert. The band even took time out of the concert to acknowledge, comment and take song requests.

This is a great example of public relations because of three reasons. The band showed the fans that they are not only interested in making money and they still care about what their fans think. It brought awareness to the bands new album and also the two new songs that were included on the new album. Lastly, the concert was great PR because it not only allowed fans to listen to the concert but also they communicated directly with the fans. Two-way communication is one of the most important aspects of PR and Foo Fighters have not forgotten that.

(http://news.cnet.com/8301-13515_3-10387818-26.html)