Is this Public Relations?

Corporate Social Responsibility is a relatively new concept to organizations and PR. CSR is where organizations consider their responsibility to society, economy and the environment and the impact that their company will have on customers, shareholders and employees. Since CSR is a somewhat new concept it is important for PR practitioners to become more involved and interested in this.

As far as CSR within Public Relations, it is important for a company to understand and recognize their importance and impact they may have on our environment. It is critical that a PR practitioner display the company they represent in the best light and handle any situation they might be faced with that could put the company in a negative light (SourceWatch).

I also found an MBA CSR toolkit for a company that explained very clearly the importance of CSR and PR together. The toolkit explained that it is important to have an effective two-way link between communications and CSR. They also included that CSR is evolving into an important PR position where they must inform and create awareness for their company connecting it and society.