Is this Public Relations?

As I’m reading through the chapter in our book on the tactics of PR I find the author speaking again about the importance of a plan and how specific tactics should work into your PR plan. The chapter discusses traditional and non-traditional PR tactics that every person in this field should be aware of. I think one of the first things one must realize is that you cannot always control the media that your company or client may receive. In today’s society there are millions of people who wish to get their opinion out. They’re using social media sites like youtube, facebook, twitter and so many more. Social media is everywhere and you can’t control what others say but being aware of it and using it to your advantage is a very important tactic. I recently read a blog on how PR tactics have changed in the past 10 years, newborn tactics. The author of the blog included things like reputation monitoring, corporation podcasts and viral marketing. Things that if we had even mentioned the idea of ten years ago we would have been laughed at. I also read on a website 7 tips for using PR tactics effectively. These included things like focusing on your newsworthy attributes, using newswire services and sharing expertise through articles. All 7 of these tips are helpful in taking traditional tactics and applying them in non-traditional ways. I think that one of the most important tactics in today’s society of PR is to remember the past but prepare for the future. If one can do this than they will be ready for what their company is faced with.