Is this Public Relations?

In the spirit of college football rivalry week, I felt it necessary to recognize a well-known business rivalry that has been going on for years, AT&T and Verizon. The recent battle between the two wireless companies has been ignited by Verizon’s new 3G coverage advertising campaign, “There’s a map for that,” a play off of [...]

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In my previous post I discussed the importance of treating your employees with respect and decency because they can make or break a business through word of mouth. However, there are also important things that need to be addressed concerning the internal communication of companies, not just the treatment of the employees. The purpose of [...]

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In today’s society of job instability and economic downturn employee relations within companies is very important. I believe I can say with much confidence that many of the companies that have been forced to downsize due to economic troubles are not found at the top of your favorite employer list. This [...]

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On October 30, at 7pm the Foo Fighters followed the lead of the popular band U2 and allowed fans to stream a live concert of their own. The concert was broadcasted live via Facebook straight from the Foo Fighters’ home base in Los Angeles, Studio 606. The bands intention was to create awareness for their [...]

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I recently read a case on Starbucks and their Corporate Social Responsibility to coffee farmers and the United States. Starbucks is one of, if not is the largest coffee distributor in the country. They have very strict regulations for the coffee beans that they use in their coffee because they want a specific quality of [...]

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Corporate Social Responsibility is a relatively new concept to organizations and PR. CSR is where organizations consider their responsibility to society, economy and the environment and the impact that their company will have on customers, shareholders and employees. Since CSR is a somewhat new concept it is important for PR practitioners to become more involved [...]

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Another critical aspect of business that needs to be addressed is ethics and the importance of it to PR. A lot of people have a negative opinion of public relations because they thing that all PR practitioners are dishonest and only tell you what you would like to hear. While this might be true to [...]

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This week’s lesson was about the law and it’s importance to public relations. The First Amendment is one of the most influential laws in our constitution and contributes a lot to public relations. The First Amendment’s purpose is to protect our right of expression and free speech and this is clearly critical in PR. [...]

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As I’m reading through the chapter in our book on the tactics of PR I find the author speaking again about the importance of a plan and how specific tactics should work into your PR plan. The chapter discusses traditional and non-traditional PR tactics that every person in this field should be aware of. I [...]

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After shadowing at a marketing agency in Greenville this summer I decided that I was really interested in learning about public relations and possibly moving in that direction upon graduation.  Chapter 2 of our book was very important for me because it gave me better insight into the jobs I could possibly pursue when I [...]

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