Is this Public Relations?

As we learned in chapter 8 having a well thought out strategy and plan is very important, however it is also very important to understand the mediums you can use to reach your audience. After working in the communications department for a large company I understand the importance of these things. When it came to [...]

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Research and Evaluation are two separate steps in the public relations process and the correct application of both steps is very important. Research is something that all businesses must do to compete in today’s market, which is constantly growing and advancing. However, if a business wants to continue to be competitive they must not only [...]

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One of the biggest things that stood out to me in chapter 4 was the definition of the “public” and the necessity of a good relationship with the public along with the progression of public relations over the years in chapter 3.   I read recently in an article in the New York Times (http://www.nytimes.com/2009/09/14/business/media/14survey.html) [...]

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Chapter one of our public relations book begins by explaining to us that public relations is everywhere. It is not black and white and you cannot fit it into a box because there are so many different strategies and styles of public relations. One of the main things to remember when trying to define PR [...]

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